Crisis Communications
Why Preparation is so Important
This document explains why proactive crisis communications planning is essential for every organization, regardless of size or sector. It highlights how crises often begin quietly, through a glitch, allegation, safety concern or rumor and can escalate before leadership realizes what’s unfolding. The one-pager outlines the core elements prepared organizations already have in place, including:
- Escalation protocols
- Decision trees
- Pre-drafted messaging
- Scenario playbooks
- Tabletop exercises
These elements help teams respond faster, communicate more clearly, maintain trust and minimize disruption.
The document underscores the realities that shape every crisis:
- Early actions define outcomes
- Rumors move faster than facts
- Stakeholders expect speed and transparency
- Every sector has unique vulnerabilities