Timeless Lessons in Crisis Communications
Resolute’s 2014 Outdoor Music Festival Preparedness Video
More than a decade ago, in 2014, we produced a crisis communications video focused on the unique and high-stakes environment of major outdoor music festivals. While the industry has evolved and the risks have grown more complex, the core principles of effective crisis communications remain unchanged: planning and preparation are everything.
Outdoor festivals present some of the most challenging crisis scenarios: fast-moving crowds, severe weather, medical emergencies, security threats and limited time to act. In these settings, a single moment can have significant physical consequences, and the clarity of communication becomes a critical life-safety tool.
Even ten years later, the fundamentals showcased in the original video continue to guide best practices today:
- Clear roles and responsibilities
- Pre-defined communication protocols
- Tested messaging for a range of scenarios
- Seamless coordination between organizers, first responders and public agencies
These basics endure because they work.
Resolute Strategic Services has developed crisis communications plans for some of the nation’s largest outdoor music festivals. Our work ensures organizers are equipped with actionable strategies. not theoretical guidance, to respond effectively when the unexpected occurs.
A decade may have passed, but one truth remains constant, organizations that plan ahead are the ones that protect people, preserve trust and navigate crises with confidence.